Few groups are more synonymous with free love and social rights than the Beatles. For anyone wondering, their actions didn’t begin for popular acclaim. Back in 1964 when the Beatles were scheduled to play at the Gator Bowl during their first American Tour they realized that the crowd was segregated between blacks and whites.
They immediately refused to play upon seeing this. John Lennon is quoted as saying, “We never play to segregated audiences and we aren’t going to start now. I’d sooner lose our appearance money.” Those putting on the concert decided they couldn’t let the crowd down and allowed the crowds to mix. The Beatles played to a desegregated audience, beginning their American social crusade!