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In the U.S.A. the cost of college text books has risen with 812% over the last 30 years!

The cost of textbooks has risen 812% in the U.S.A. over the last 30 years.

That’s more than healthcare costs, housing prices and college tuition, although all of those have risen faster than the rate of inflation.

So the question is, what is wrong with the textbook market?

Most of it, in fact 80% of the market, is controlled by only four publishers—Pearson, Cengage, Wiley and McGraw-Hill. This leaves them with a near-monopoly and a LOT of power.

The publishers market their products to professors using aggressive sales tactics. The professors assign these textbooks to the students who end up having to pay the prices charged, not the professors.

Students at public four-year colleges are paying about $1,200 per year for textbooks and course materials!

Mark Perry, an economics professor at the University of Michigan says: “Just like the ongoing home price increases and housing bubble of the last decade were unsustainable, there is now growing evidence that rising college textbook prices and the ‘college textbook bubble’ are also unsustainable.”

It has now been established that about one out of every three seniors—and one in four freshmen—often don't buy required textbooks because they just can’t afford it. Many students have reverted to sourcing materials illegally online.


Our tongues only detect 20% of the salt on potato chips, that is why Lay's developed a new 'designer salt' with the same taste that allows them to use 25% less sodium

The average American consumes about twice the daily recommended limit of salt. Too much salt in the diet can lead to high blood pressure and heart disease.

The manufacturers of Lay’s potato chips have taken note of this problem and have found a way to lessen the risk without compromising on taste.

They're developing a new designer salt.

The crystals of this salt are shaped and sized differently from that of normal salt and will reduce the amount of sodium consumers will ingest while snacking.

Because of the way our tongues perceive salt, 80% of the salt on potato chips are swallowed before we even taste it! Only 20% is dissolved and tasted by our tongues.

That is why the manufacturers of Lay’s will now be using a powdery ingredient that tastes exactly like salt. It will deliver an initial spike of saltiness, then a body of flavor and lingering sensation, said Dr. Yep, who joined the company in June 2009.

When they tested the designer salt in the United States and in the UK, consumers could not tell the difference between the new and the conventional salt.

By 2015, Lay’s should contain 25% less sodium.

Said Indra Nooyi, Chairman of PepsiCo.: "What we want to do with our "fun for you" products is to make them the healthiest "fun for you" products."


In 1959 the citizens of Sao Paulo were so disgruntled with their government that they voted a rhinoceros into council! She got the most votes - 100,000!

In 1959 voters in Sao Paulo, Brazil, had had enough of their city council and it was time to vote.

There were 540 candidates for the 45 seat council, and among them there was a female rhinoceros named Cacareco, meaning ‘rubbish’!

Obviously the citizens had lost all faith in the human candidates because Cacareco won the election by a landslide.

She gathered 100,000 votes – 15% of the total, and was thereby elected by the people to council!

It turns out some students had printed 200,000 ballots with her name on them. The ballots were, however, all legitimately cast by voters. One of them remarked: "Better to elect a rhino than an ass."

The director of the zoo where the four-legged candidate was housed said he would ask Sao Paulo to pay Cacareco's Councilman's salary. Unfortunately election officials did not find this funny, and nullified all ballots with her name on it and declared a new election was to be held within a week.

This type of protest vote was not the first in Brazilian history. In 1954 the people of Jaboatao voted a goat named ‘Smelly’ into council.

Smelly did not win by such a large margin as Cacareco and therefore the rhinoceros remains the most famous animal candidate in history.


If you asked the founder of McDonald's what business he was in, the answer would surprise you!

Quick… what business is McDonald's in? If you said in selling fast food, you'd be wrong. At least if you asked the man who founded it. In 1974, Ray Kroc, the man who started the golden arch empire asked an MBA class at the University of Texas, Austin this same question. Of course, everyone said hamburgers. Kroc's answer surprised everyone: he said he was in the real estate business.

Here's the way he explained it: his primary business focus was to sell franchises of the restaurant. He knew, however that real estate and location were the most important factors of success for each franchise. A poorly placed restaurant would go broke. McDonald's is now the single largest owner of real estate in the world.


When horror director Eli Roth showed 'Cannibal Holocaust' to the villagers in a remote part of the Amazon, they thought it was a hilarious comedy!

When horror director Eli Roth decided to make the cannibal movie ‘The Green Inferno’ he wanted it to be authentic.

The movie plays off deep in the Amazon and is about an un-contacted tribe.

He decided the movie must be shot really deep in the Amazon forests—somewhere off the grid.

So they went up the Amazon River for hours on end and eventually came across a very primitive village that looked like it was out of another time. Perfect!

He asked the villagers if he can shoot his movie there. They said they first want to know what a movie was!

They have obviously never been exposed to television or film. In fact, they'd never even heard of electricity.

A television and a generator was brought in and the villagers were shown the movie ‘Cannibal Holocaust’. Eli himself thought that maybe that wasn't such a good choice, but it turned out that the villagers loved it.

They thought it was a hilarious comedy. It was the funniest thing they had ever seen and they all wanted to play cannibals in the new movie!

The entire Amazonian village ended up being cast in the film ‘The Green Inferno’—which they probably still see as a comedy.



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