If you send a letter to Tootsie Industries, Inc. telling them how many licks it takes you to reach the center of the Tootsie Pop, you will receive a reward for your effort.
That reward is a certificate issued by Tootsie Industries Inc. It's called "The Clean Stick Award," it's a paper certificate that is mailed to you. We've told you previously it takes somewhere between 144 and 411 licks (which is a pretty good range) so you should go try it and tell us. If you've gotten a certificate we'd love to see it!