The Mars family got rid of a candy bar because they hated peanut butter!
The PB Max bar was an invention of the Mars family. On the bottom of the candy bar was a whole wheat cookie. On top of the cookie Mars put oats and a big dollop of peanut butter! It was made in the United States.
As far as nutrition facts go, it was exactly what you would expect: tons of sugar and plenty of calories! It’s label read “240 calories, 5 g protein, 20 g carbohydrates, 16 g fat, and 150 mg sodium.” It’s serving size was just 1 piece. The reason the Mars family decided not to continue production is a little funny.
The bar was very successful with earnings of $50 million in sales. However, the Mars clan wasn’t a big fan of peanut butter! Executive and family member Alfred Poe only gave the reason of a “distaste” for peanut butter as the reason the PB Max bar was pulled from production.
With Reese’s as popular as it is, it’s not a stretch to believe that the PB Max bar would have continued to be just as popular and highly successful. The Mars family may have lost a big seller! Would you buy a PB Max Bar?