Page 9 - Business Facts

In Dubai, you can now push a button on a fridge magnet and a pizza will be delivered to your door!

How many times per week would you order a pizza if it was as easy as pushing one button? Red Tomato Pizza in Dubai has made it exactly that easy! In 2012 they launched the ‘VIP fridge magnet.’ It simplifies the convenience factor even further, making ordering take-out food practically effortless.

The magnet is pizza box shaped and has a direct 'line' to the pizzeria. All one has to do is push the button! This triggers a connection to the Internet via Bluetooth on a smartphone. Shortly afterward, Red Tomato Pizza sends a confirmation text and proceeds to deliver.

Customers can customize the default pizza order by pressing the button and ordering a different kind of pizza. Red Tomato Pizza has transformed the giveaway magnet that is traditionally handed out as a marketing tool, to also serve as a way to create sales. This magnet is designed to not only keep the brand name visible, but also actively encourage the customer to take action by pushing it, creating a sale, simply because it's designed to be placed on the refrigerator.

Red Tomato Pizza might have struck gold and may have started a new trend that could spread to other businesses in the near future.


Tehran, Iran. Two people were sentenced to death for committing fraud in Iran. How much did they embezzle to deserve that?

In the biggest fraud case in Iran’s history, four people were sentenced to death in 2012 for their involvement in banking fraud amounting to $2.6 billion. The charges were “corruption on Earth and disrupting the country’s economy.”

The owners of Amir Mansour Aria Development Co. Allegedly bribed bank managers to get loans and letters of credit. Seven state and private banks were reportedly connected to the fraud, which involved forging letters of credit from the partially state-owned Bank Saderat to secure loans for purchasing state-owned companies.

The fraud reportedly extended over a four-year period, but became more serious in the months before the scandal broke in September 2011. According to Iranian newspapers, Iranian businessman Amir-Mansour Aria masterminded the scam. The head of a judicial investigations unit has called the case “the most unprecedented financial corruption case in the history of Iran.”

Thirty nine suspects were arrested for their involvement; four got the death penalty and two received life sentences. The rest were handed down prison sentences — some as long as 25 years. They were also ordered to return the assets.

Iranian President Mahmoud Ahmadinejad had campaigned against corruption before taking office in 2005 and so he came under attack when critics blamed his close aide and relative, Esfandiar Rahim Mashaei, of having ties with the main suspect. The government vehemently denied any involvement in the fraud.


Bank of America agreed to pay $410 million to settle a lawsuit brought against them—but they say they didn't do anything wrong

Bank of America has been accused of manipulating debit transactions in order to charge excessive overdraft fees. The bank denies any wrongdoing, but has agreed to settle it's part in the case by creating a $410 million settlement fund to reimburse Class Members.

The Bank of America overdraft fee settlement stems from many consumer complaints, including that of Plaintiff Ralph Tornes, who sued Bank of America for charging him nearly $500 in overdraft fees! He alleges that the bank rearranged the order in which it processed his purchases. Torres claims that Bank of America did not process his purchases in chronological order. Instead they rearranged them from largest to smallest so that he had to pay three $35 overdraft fees instead of only one.

If you had a Bank of America checking account or savings account that you could access with a Bank of America debit card, anytime between January 1, 2001 and May 24, 2011, and you were charged one or more overdraft fees as a result of Bank of America’s practice of posting debit card transactions from highest to lowest dollar amount, you are considered a Class Member of the Bank of America overdraft fee class action settlement.

As part of the Bank of America overdraft settlement, Class Members will receive payments or account credits for the unlawful overdraft fees they paid


Some awesome lists!

Grand Theft Auto gamemakers deliberately initiated publicity stunts to boost sales. It worked!

The game Grand Theft Auto (GTA) was shrouded in controversy from it's inception. It was condemned in Britain, France and Germany and was banned from Brazil due to it's graphic portrayal of 'extreme violence' and it's 'glorification of criminal activity.' However, it remains one of the most popular games on the market today.

How did it become so popular? Rockstar played a very successful marketing game. They hired publicist Max Clifford, who planted sensational stories in tabloids and proved that there is no such a thing as 'bad publicity.'

The creator of the game, Mike Dailly stated: "He designed all the outcry, which pretty much guaranteed MPs would get involved…He'd do anything to keep the profile high." The publicity sparked moral outrage among right-wing politicians and activist groups alike.

Co-creator David Jones is adamant that they were not going out of their way to make the game controversial. He said: "We always did everything from the perspective of what's going to be the most fun. It just naturally kept pushing us down the darker direction."

Grand Theft Auto V has sparked controversy yet again. In a segment of the game the mission 'By The Book', contains player-initiated torture. The methods used in this mission are kneecapping, electrocution, dental extraction, and waterboarding.


There is a McDonald's in Australia that plays classical music to annoy its patrons!

Teenage hoodlums beware. A McDonald's in Mount Annan, Sydney Australia, has been casually forcing teenagers off of its premises by playing classical music late at night.

This strategy was put in place to prevent the adolescents from hanging out in McDonald's through the late hours of the night.

Is the strategy working? Well, the store's operations manager, Matthew Watson, stated that "we've noticed a reduction in the number of young people hanging around, but we'll have to reassess it properly in a couple of weeks."

People in the neighbourhood around the McDonald's have also noticed that teenagers are causing less fuss and lingering around in the parks less after hours. In fact, the McDonald's restaurant apparently turns up their music really loud when they notice teenagers lingering in the car park. This causes the teenagers to leave almost immediately.

Of course, there have been a few people who are genuinely confused as to why teenagers are fleeing classical music, as if it is unbearable to listen to. Most people find it soothing, and some have even stated that they might stay at the McDonald's restaurants even longer.



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