An Indian storeowner is getting some heat from his new clothing store, called Hitler. He even thought it'd be cheeky if the dot in the I had a little swastika symbol.
The store sells men's clothing, and has created quite a stir in the community due to the strange choice of name and marketing.
The owner claims that he had no idea that Hitler was a monster. He said before this whole thing had happened, he thought Hitler was just a 'very strict man,' and that it was a nickname given to the grandfather of his business partner.
He learned the truth, he said, when he googled Hitler's name. If that sounds a little like BS, it's because it probably is. A Jewish shopper said in an interview, " The proprietors knew what the name meant and what Hitler stood for.
They had researched well, right from the dress the dictator wore to his cufflinks." Members of the local synagogue tried to get him to change the branding and name, but he said that he's spent $2700 on marketing, and the only way he'd reconsider is if someone paid him enough to make up that money.