How many times per week would you order a pizza if it was as easy as pushing one button? Red Tomato Pizza in Dubai has made it exactly that easy! In 2012 they launched the ‘VIP fridge magnet.’ It simplifies the convenience factor even further, making ordering take-out food practically effortless.
The magnet is pizza box shaped and has a direct 'line' to the pizzeria. All one has to do is push the button! This triggers a connection to the Internet via Bluetooth on a smartphone. Shortly afterward, Red Tomato Pizza sends a confirmation text and proceeds to deliver.
Customers can customize the default pizza order by pressing the button and ordering a different kind of pizza. Red Tomato Pizza has transformed the giveaway magnet that is traditionally handed out as a marketing tool, to also serve as a way to create sales. This magnet is designed to not only keep the brand name visible, but also actively encourage the customer to take action by pushing it, creating a sale, simply because it's designed to be placed on the refrigerator.
Red Tomato Pizza might have struck gold and may have started a new trend that could spread to other businesses in the near future.