Warner Bros donates royalties from Taz to help save the real Tasmanian Devils from a disease that's decimating them!
Warner Bros' Taz Devil character is well known. He is a whirling dervish of kicked up dirt and incomprehensible sounds, and while he may not be as beloved as Bugs Bunny, viewers are quite fond of him. These viewers would be just as fond of Warner Bros itself if they knew the strides they took to save actual Tasmanian Devils from extinction.
For many years, the Tasmanian government tried to persuade Warner Bros to fund research on Tasmanian Devil Facial Tumour Disease. The government argued that, since Warner Bros was making so much money off of the Taz Devil character (not only the cartoon but on many licensed Taz Devil products, such as toys), they should help protect the inspiration for the character. And the disease was threatening the Tasmanian Devil population.
Finally, Warner Bros agreed to license the character to the Tasmanian government so they could fundraise by selling Taz Devil toys, They also agreed to donate $1 from each sale of a new range of Looney Tunes DVDs coming out. Hopefully, with the help of the creators of Taz Devil, the actual Tasmanian Devils can be saved.